British Influence
In recent years support for pressure groups has been on the rise, so much so that some have become fully fledged political parties, take the Green Party for example. Pressure groups stand for a vast array of issues, from environmental problems to immigration, however they all have one similar goal, get their voices heard by government. Pressure groups are traditionally well organised groups of people that shared the same ideology and wish to influence the policies and actions of the government, so that eventually they align with the groups views.
One pressure group I have researched is 'British Influence'. This pressure group stands for the idea that the UK should remain a member of the European Union. The group was founded in 2012 by Peter Wilding and was actually once part of another group called 'Nucleus', however in 2012 they decided to re-launch themselves as 'British Influence' in order to trump up popular support. The pressure group has the benefit of being cross-party meaning that its members are from both sides of the political spectrum, thereof the group is not opposed to Conservative or Labour view points.
One action which the group uses is various campaigns, the most recent one being 'Our Biggest Market', these are put forward to small business leaders that wish to remain in the European Union. The campaigns are the pressure groups main way of increasing their presence and support. However they are not their only way of gaining support, they also publish a daily email ('Europe Watch') which contains news and view on Britain's relationship with the EU. The group has even gone as far as to publish a manifesto which included contributions from various MPs, Peers, former diplomats and business owners. This was titled 'Better off in a Better Europe'. The British Influence also give backed up reasons as to why Britain is best off in the European Union. For example they give a simple, yet detailed explanation of 'The Common Security and Defence Policy' put in place by the EU. This works like NATO yet would be initiated if an operation that did not require the US or NATO arose. Overall the points this group make are well researched and backed up, the simplistic way they explain certain issues only help covey a positive sense of persuasion.